Good Pizza, Nice Pizza has been round for a decade as a cooking simulator sport as a result of it has at all times discovered new methods to maintain its gamers engaged.
For its tenth anniversary, the corporate has arrange a collection of in-game occasions from November 22 to December 12, together with a tenth anniversary artwork exhibit on December 7. Good Pizza, Nice Pizza has been downloaded greater than 300 million instances throughout the globe and it’s performed each day by over 1,000,000 gamers.
The corporate can be releasing an artwork e-book on December 7 for the cross-platform sport about making pizza and operating a restaurant. The artwork e-book has an in-person $10 occasion at Gallery Nucleus, 210 East Essential Road in Alhambra, California. And the sport has a merchandise sale from now till December 12 and a e-book presale as properly.
On Steam, the sport will even be on sale from November 11 to November 18 (Steam Cooking Fest) and December 19 to January 2 (Steam Winter Sale). The corporate has additionally printed background music on Spotify, Youtube and Apple Music.
As for gameplay, the staff consistently units up new rewards and challenges for gamers. It creates new decorations, rivals and mates, and new story materials and surroundings involving a Pizza City gala.
Origins
TapBlaze relies in Sawtelle Japantown in Los Angeles, and it has simply 12 folks. Anthony Lai began the corporate in 2012 and the staff launched Good Pizza, Nice Pizza in December 2014 on iOS and Android.
Now the corporate has a secure each day energetic consumer rely of 1.3 million gamers, with bi-weekly and seasonal occasions taking place each month. Yuni Cho, neighborhood supervisor, focuses on artistic and natural consumer acquisition strategies to keep up and develop customers. Lai and Cho spoke at GamesBeat Summit 2024.
Fortuitous suggestions
The sport had a breakthrough second in 2016. On the Recreation Builders Convention, the staff met with an editor at Apple. Cho stated that the editor provided constructive criticism about its shortcomings, which included having an revolutionary core thought overshadowed by its uncomfortable UI/UX, awkward localization, and traumatic sport steadiness points.
In response, the staff spent two months revamping the two-year-old sport. Enhancements, notably in participant session instances, earned recognition from Google Play, rising site visitors for “Good Pizza, Great Pizza.” Six months later, the staff offered these enhancements to the Apple editor, prompting a reevaluation. Apple then acknowledged the sport’s potential and this considerably heightened the app’s visibility and drove further site visitors, inspiring the staff to persist in additional rising the sport and participant base.
The sport was the No. 1 ranked sport in South Korea in October 2018. In April 2022, the sport ranked No. 1 in China, even beating Genshin Affect that month. In August 2023, it was No. 1 throughout apps and video games in Egypt. And it has ranked within the prime 5 within the U.S., Brazil, Italy, Turkey, UAE, Saudi Arabia and Mexico.
The sport is worthwhile with a 40/60 in-app buy to advert income mannequin, with out having ever raised any VC funding. Up to now, TapBlaze has printed 30 video games and half of its staff is girls. TapBlaze’s Lai grew up in Queens, New York, the place pizza was a common meals eaten by folks from all cultures.
The staff was impressed to make a sport that had the identical international and various attain via the eyes of pizza-making. After iterations — first with My Pizza Store after which My Pizza Store 2 — Good Pizza, Nice Pizza was lastly born.
