Atari acquires Intellivision model, uniting opponents from gaming’s early years

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Atari has acquired the Intellivision model, buying its emblems and uniting competing manufacturers from the Seventies and Nineteen Eighties.

Atari is already one of many world’s most iconic client manufacturers and interactive leisure producers, and now it has bought the Intellivision model and sure video games from Intellivision Leisure LLC, which had been the midst of a revival try by Tommy Tallarico.

The Intellivision Leisure LLC will rebrand and proceed its enterprise of creating and distributing the Amico model sport console with a license from Atari to proceed to distribute new variations of the Intellivision video games on the Amico console.

Atari will search to develop digital and bodily distribution of legacy Intellivision video games, probably create new video games, and discover model and licensing alternatives as a part of a long-term plan to create worth from the Intellivision properties.

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“Uniting Atari and Intellivision after 45 years ends the longest-running console war in history,” mentioned Mike Mika, Studio Head at Digital Eclipse, an Atari-owned sport studio, in a press release.

The Atari model brand

The primary Intellivision house online game console was launched by Mattel Electronics in 1979 and the console platform bought an estimated 5 million items by way of 1990. Atari and Intellivision arguably fought the primary console warfare of consequence within the late Seventies and early Nineteen Eighties. Mattel went so far as enlisting the actor George Plimpton to seem in a sequence of adverts evaluating the 2 methods, in addition to an eight-minute-long video proven on the Gamescom commerce present.

“This was a very rare opportunity to unite former competitors and bring together fans of Atari, Intellivision and the golden age of gaming,” mentioned Wade Rosen, chairman and CEO of Atari, in a press release.

The acquisition contains the rights to greater than 200 titles from the Intellivision portfolio and the Intellivision emblems. Phil Adam took over from Tallarico as CEO of Intellivision Leisure in 2022, whereas Tallarico turned president.

Tallarico, a longtime gaming musician, turned rich from the Video Video games Dwell occasions that he began. He purchased Intellivision again in 2018 and started work on the Amico, a brand new sport console that will run each new and outdated Intellivision video games.

The Amico was initially supposed to come back out in October 2020, however then it was delayed to 2021 due to elements shortages associated to the pandemic. Then the corporate focused getting the machine out by the top of 2021, however that point got here and went and not using a launch. 

Intellivision White
Atari is promoting Intellivision T-shirts.

“Atari has been a valuable partner and we have every confidence they will be a responsible steward of the storied Intellivision brand,” mentioned Adam, in a press release. “We look forward to our expanded collaboration and bringing a broad array of new Atari and Intellivision titles to the Amico and Amico Home family gaming platforms.”

To mark the event, new Intellivision T-shirts can be found beginning right this moment on Atari.com, with extra Intellivision attire and collectibles to come back.

The Amico online game console is at the moment below improvement. In the meantime, Amico House is the Amico console gaming expertise delivered on different {hardware} platforms that many individuals already personal. Amico House is at the moment accessible on Android and coming quickly to Apple iOS. Extra platforms and gadgets are deliberate sooner or later. Extra data will be discovered at amico.membership.

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