German auto giants brace for Trump’s tariff threats

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Republican Presidential candidate, former U.S. President Donald Trump speaks to attendees throughout a marketing campaign rally on the Johnny Mercer Theatre on September 24, 2024 in Savannah, Georgia.

Brandon Bell | Getty Photos

President-elect Donald Trump’s pledge to impose a blanket tariff on all items coming into the U.S. may wreak havoc for European carmakers, with Germany’s crisis-stricken automotive sector regarded as notably weak.

Talking on the marketing campaign path in late September, Trump introduced his need to show Germany’s auto giants into American automobile companies.

“I want German car companies to become American car companies. I want them to build their plants here,” Trump stated in Savannah, Georgia. He added that the phrase tariff was “one of the most beautiful words I’ve ever heard” and “music to my ears.”

Trump has since introduced plans to introduce new tariffs on China, Canada and Mexico in one in all his first acts in workplace. The measures embody a further 10% tariff on all Chinese language merchandise coming into the U.S. and a 25% tariff on all items coming from Canada and Mexico.

Europe wasn’t talked about in Trump’s first tariff announcement however EU policymakers will possible be nervous that it is only a matter of time earlier than the president-elect turns his consideration to the 27-nation bloc’s auto sector.

For Germany, the prospect of U.S. tariffs on European autos comes at a time when it is prime authentic gear producers (OEMs) are already reeling.

VolkswagenMercedes-Benz Group and BMW have all issued revenue warnings in latest months, citing financial weak point and sluggish demand in China, the world’s largest automobile market.

Rico Luman, senior sector economist for transport and logistics at Dutch financial institution ING, stated Germany’s auto sector seems to be considerably uncovered to Trump’s tariff threats.

Germany is by far Europe’s largest exporter of passenger vehicles to the U.S., accounting for 23 billion euros ($24.2 billion) value of exports final yr, in accordance with knowledge compiled by statistics company Eurostat and ING Analysis. That represents 15% of Germany’s complete exports to the U.S.

The potential imposition of tariffs on Germany’s carmakers, Luman stated, would subsequently make a nasty state of affairs even worse.

“It is the heart of the manufacturing industry, right?” Luman informed CNBC through video name. “So, the automotive industry is linked eventually to the steel industry and the chemical industry, so it is the whole supply chain that’s involved here.”

A German authorities spokesperson declined to remark when contacted by CNBC.

Volkswagen, BMW and Mercedes-Benz

Whereas some analysts have chosen to not take Trump’s pledge to show German automobile companies into U.S. automobile firms at face worth, they warn that extra U.S. tariffs will intensify the challenges going through the worldwide auto trade.

“It was rhetoric on the campaign trail but there is going to be some pressure on imports, whether that would be through a tariff, or some sort of other unilateral action,” Michael Robinet, government director of automotive consulting at S&P World Mobility, informed CNBC through video name.

“One area that is still concerning for a lot of economists, including myself, is the fact that we’re still hovering around basically 4% unemployment in the United States, so trying to drive a lot of additional work in the U.S. is going to be problematic,” he added.

Volkswagens are seen within the worker car parking zone on the Volkswagen car meeting plant on March 20, 2024 in Chattanooga, Tennessee.

Elijah Nouvelage | Getty Photos Information | Getty Photos

Separate to Trump’s proposed tariffs on China, Canada and Mexico, the U.S. president-elect has vowed to impose a blanket 10% or 20% responsibility on all items coming into the nation. It stays unclear, nevertheless, whether or not this pledge will develop into U.S. coverage.

“We are evaluating the tariffs Trump has proposed,” a spokesperson for Volkswagen informed CNBC through electronic mail.

The Wolfsburg-headquartered firm stated that over 90% of the automobiles it at the moment sells within the U.S. market are produced in North America they usually meet the factors for duty-free remedy beneath a free commerce settlement between the U.S., Canada and Mexico (USMCA).

Nonetheless, it’s thought that Trump’s proposed tariffs on Canada and Mexico would carry an finish to the USMCA.

Mercedes Benz, in the meantime, stated it employs greater than 11,000 folks within the U.S., producing primarily passenger vehicles and vans throughout 12 key places. “We look forward to a constructive dialogue with the new administration in the U.S.,” a spokesperson informed CNBC.

BMW, which declined to touch upon the prospect of Trump’s tariff threats, has a nationwide footprint of roughly 30 places throughout 12 U.S. states, together with the biggest single BMW manufacturing facility on the earth in Spartanburg, South Carolina.

Shares of Volkswagen and BMW have each fallen round 23% year-to-date, with Mercedes-Benz Group down roughly 13% over the identical timeframe.

‘Everybody simply must be prepared’

“Trump wants more tariffs, so everyone just needs to be ready,” Julia Poliscanova, senior director for automobiles and e-mobility provide chains on the marketing campaign group Transport & Setting, informed CNBC through video name.

“I think it is just important for Europe to continue its own course, be it on the European Green Deal or on the electrification agenda. Trump risks putting America behind on a lot of this clean tech and EVs, so it is an opportunity for Europe actually to accelerate at the same time,” Poliscanova stated.

“It will be bad news in the short term, for example, for German carmakers, but it is important to understand that this is what the world is. And we just need to do what is best for Europe and European industrial interests — and that is not slowing down,” she added.

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