Peanut, a social networking app for ladies, is launching a brand new characteristic to assist customers monitor their pregnancies. The brand new Peanut Observe instrument leverages seven years of information from questions requested on the social community and makes use of AI to anticipate questions that ladies have throughout completely different phases of their being pregnant.
Based in 2017, Peanut is an internet group that’s designed to attach ladies all through all phases of their lives, from puberty to menopause. Now, the corporate is giving ladies customized and anticipatory steering tailor-made to every stage of being pregnant.
Up till now, Peanut has been centered on group and serving to ladies join with different ladies over shared experiences. With this new characteristic, Peanut is taking its first steps into the utility factor of its service by serving to ladies monitor their pregnancies individually.
“We’ve always been about community,” Peanut CEO and founder Michelle Kennedy instructed TechCrunch. “But, what about the times when I actually am not looking to engage with someone else, but am looking to source information. It’s really about serving you content which we know you’re going to ask because all these other women across the seven years that we have been going have been asking the same.”
Peanut Observe provides content material about what to anticipate throughout their present stage of being pregnant and what they need to be occupied with by way of well-being. The app will floor content material written by gynecologists.
As well as, customers can entry all the conventional metrics relating to being pregnant. For example, Peanut Observe will inform you in case your child is at the moment the dimensions of a peach or a pumpkin. Plus, the characteristic will inform you what kinds of signs it’s possible you’ll be experiencing.
Peanut Observe stays true to Peanut’s core mission of group, because it additionally connects customers with different ladies who’re on the similar stage of being pregnant as them.
The characteristic was requested by customers, as Kennedy says Peanut is able the place it could discuss to its person base about what they wish to see on the platform, after which work with them to implement their imaginative and prescient.
Following Peanut Observe, the startup plans to launch Peanut Develop subsequent yr to assist ladies anticipate the early phases of motherhood by monitoring growth and milestones.
“You can track your feed and your poops and all the other things that you have to do when you have a newborn,” Kennedy defined. “But also, what about you? How are you doing? How’s your mood? That kind of tracking is very important, particularly when you think about postpartum depression, loneliness — all of those other elements. I think it’s really important because what’s the point in telling someone, yes, we diagnose you as lonely without giving them the solution of ‘here are other women who are in exactly the same situation as you, and this too shall pass,’” she stated.
Peanut has raised $32 million in funding thus far. The corporate raised $10 million in a funding spherical in August 2022 that helped Peanut get to profitability. Earlier than that, the corporate closed a $12 million Collection A in Could 2020.
