Yuka is a well-liked well being app that permits customers to scan the barcodes of meals gadgets to rapidly see a well being rating primarily based on components, sugar, saturated fats, and fiber. It additionally scans beauty merchandise, highlighting any dangerous substances like endocrine disruptors, carcinogens, allergens, and irritants. Yuka then recommends more healthy choices, serving to customers make extra educated and conscious choices.
Since its introduction in France in 2017, Yuka has revealed vital points with main firms relating to dangerous elements that many shoppers are unaware they’re consuming. For instance, French grocery store chain Intermarché modified 900 recipes and eliminated 140 components on account of stress from customers and Yuka customers.
Now, the corporate is increasing its mission by introducing a brand new function that gives customers with a direct method to contact manufacturers utilizing these problematic elements.
Launched right this moment, the brand new “Call-out the Brand” button permits customers to problem firms instantly. When a person scans a product that seems to be marked with Yuka’s crimson label — which signifies well being issues — they’ll see an choice to e mail the product’s producer, pushing them to rethink using dangerous components. Yuka supplies a default message however permits customers to personalize it if they want.
Moreover, customers have the choice to publish a publish on X to advocate for change publicly. The corporate is engaged on including help for different social media platforms, reminiscent of Instagram and others.
Emails and social media posts typically lack impression when just a few individuals take part, however Yuka believes that this function may encourage 1000’s, and even thousands and thousands, of customers to take a stand for more healthy merchandise. A examine by the Meals Trade Affiliation (FMI) and NielsenIQ discovered that 72% of individuals prioritize clear product info and labeling when selecting which meals manufacturers to help.
This function could also be notably helpful for Individuals, the place meals rules are much less strict than in Europe.
The brand new device is simply obtainable to premium customers in France and the U.S. The membership ranges from $10 to $50 per yr and affords options like offline mode, limitless historical past, and extra. It’ll roll out to further international locations within the coming months.
Yuka is offered to obtain on the App Retailer and Google Play Retailer. The app boasts 1 million paid customers, 700,000 of that are within the U.S. Total, it has over 60 million worldwide customers.
